Where possible, designs featuring graphics or text (basically any non-photographic content) should be submitted as PDFs.
PDF means 'Portable Document File'. These files are universally compatible with most editing software and offer the best possible file solution for print. Most software programmes will let you save files as a PDF.
Uploading PDFs means that your lines and fonts will be crisp and clear at any size. To keep your text in vector format, we recommend applications such as Adobe Illustrator, Adobe InDesign and more recent versions of Adobe Photoshop. Please note, saving text in JPEG format could result in a poor quality almost 'blotchy' print finish.
When your design features a mix of photography and text, make sure that your photographs are 300dpi, and that you save your final design as a PDF.
More technical information
When saving your PDF files for upload, make sure that you select the 'Adobe PDF/X-1a' or 'High Quality print' preset to ensure the best print output. This option can be found in Adobe Illustrator, Adobe InDesign and more recent versions of Adobe Photoshop.
We strongly recommend that you upload your files in PDF format. JPEGs or PNGs are more commonly used for screen or web applications. We don't recommend that you upload your artwork in this file type but if you have to, make sure that you view them close on your computer to check that there are no fuzzy edges or lines. If the artwork appears to be of poor quality on your screen, it will definitely not print well!
Before saving your design, make sure that:
- There are no cut or crop lines;
- All transparencies have been flattened;
- Any fonts used are embedded.